Chiara Baratti
Personal Profile
My name is Chiara Baratti, I am fashion enthusiast and I am a scout in my free time. In addition to my knowledge of fashion product design, management and strategy acquired during my studies, I also learnt how to organise time, people and resources over the course of many years of volunteering as a scout leader.
In 2022, I opened my own small fashion business called madeby.chiara
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Education
Feb 2023 - Apr 2024
Domus Academy, Milano, Italy - Regent’s University, London, UK Master of Arts in Fashion Management
Oct 2019 - Dec 2022
NABA - Nuova Accademia di Belle Arti, Milano, Italy BA Fashion Design
Sept 2014 - Jun 2017
SAMS - Scuola d’Arti e Mestieri della Sartoria, Viganello, Switzerland Tailoring High School
Work Experience
Apr 2024 - Mar 2025
Social Media Manager & Content Creator at Emkey Studio, Ligornetto, Switzerland
Nov 2023 - Mar 2025
Reporter + Web & Social Media manager and content creator at FD Media Group, Milan, Italy
Apr 2024 - Current
Communication Manager of Campo Cantonale Scout 2026, Scoutismo Ticino
Apr 2025 - Current
Brand & Social Media Strategist presso Emkey Studio, Ligornetto, Svizzera
Portfolio
Branding Strategist & Social Media Strategist
Zero Mistakes
For a client looking to launch a brand of products featuring motivational quotes, I developed the overall branding and communication strategy. I advised building a strong social media community first by sharing motivational content to engage and retain followers, ensuring a solid base before introducing the products.
I created the social media strategy and content plan, collaborating with a colleague on the visual direction and sample content development.
Creative Director
NSS x Adidas
During my time at Emkey Studio, we collaborated with NSS on the Adidas campaign for the official kit of the Italian National Football Team for the 2026 World Cup. I was responsible for the on-set creative direction of the social media content, overseeing the production for both the new kit and the official World Cup ball launch, ensuring visual and narrative consistency with the brand’s identity.
Other videos are not released yet.
Creative Director
Tesori del Ticino
During my time at Emkey Studio, for a treasure hunt project developed in collaboration with various organizations, I took part in the creative direction of social media video content. I was responsible for defining the visual and narrative concept, supervising production, and directing on set, ensuring stylistic and communicative consistency with the project’s identity.
Social Media Strategist & Social Media Manager & Content Creator
atelier ribo+
During my time at Emkey Studio, I developed the social media strategy for atelier ribo+, an architecture studio based in Cadenazzo. I'm responsible for planning and creating content: from conceptualizing and writing to directing and capturing photos and videos at the atelier. I also create informational carousels, produce photos and reels, and manage the publishing calendar, ensuring consistent posting across all platforms.
The Instagram page
Example of the content created
Example of reel
Social Media Manager & Content Creator
The Way Magazine Instagram & Facebook page
During my period at FD Media Group, I was in charge of social media pages of The Way Magazine where I shared weekly updates highlighting selected articles and a monthly feature spotlighting a special article of the month. I also created stories and reels for events we participated in, using pics and clips that I recorded during the moments.
The Instagram page
Example of the content created
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Example of reel
Social Media Manager & Content Creator
Diviana Instagram & Facebook page store launch event
During the launch of the Diviana Milanese store, I served as the social media manager, leading a team of three photographers and two videographers responsible for capturing event content. I managed Diviana's Instagram page, posting stories that I personally created, as well as directing reels and posts created using footage captured by the team.
Example of the stories created with my own footage
Example of reel created using team's clips
Social Media Manager & Content Creator
Scout Medio Vedeggio Instagram & Facebook page
I manage the social media pages for Scout Medio Vedeggio, where I share weekly updates on our groups' adventures along with informative content that I create. Additionally, I oversee all digital communications, including news updates and formal invitations.
The Instagram page
Example of the content created
Example of an invite
Social Media Content Creator
For various pages
On various occasions, I created tailored content for different associations and brands, ensuring it aligned with their specific needs and goals.
Online contest invite for Zona Scout Luganese
Stories for hike day for Scoutismo Ticino
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Invite for an event during MDW '24
Reporter
The Way Magazine
During my period at FD Media Group, I was working as a reporter for the online publication The Way Magazine. My role involved creating detailed reports on press releases or events that I attended across the fashion, design, architecture and lifestyle sectors.
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Click on the pictures for the complete articles.
Example of article based on a press conference
Example of article based on a press release
Example of article based on multiple press releases
Communication Manager
Campo Cantonale Scout - Bestiale 26
Since April 2024, I have been responsible for managing communication for the Campo Cantonale Scout, a major event held every 13 years where all scouts from Ticino come together for two weeks. My role includes coordinating and overseeing four teams: video and photography, public relations, copywriting, and graphic design. Together with the team, I handle all aspects of the event's communication, both internally and externally.
The official website
The Instagram Page
An example of an article created for the event
